Imagine testing 1000 concepts in the time it takes to run one survey
Conventional survey-based concept testing is fraught with challenges such as high costs, poor sample quality, slow turnaround time, privacy concerns for respondents, and others. Traditional survey methods can be inefficient and often inadequate in meeting the fast-paced demands of enterprises across verticals.
The use of generative AI (GenAI) to get synthetic consumer data and insights that are close in terms of accuracy to traditional survey results, but take a fraction of the time and cost, is changing how brands approach concept testing.
Synthetic Concept Testing with C5i
C5i’s Synthetic Concept Testing solution combines the power of generative AI with deep industry and domain expertise to empower brands to swiftly identify winning concepts for diverse audiences. The synthetic responses generated by C5i’s solution mimic real consumer responses, allowing brands to test and iterate concepts in real time, gain actionable insights on the best-performing concepts, identify market gaps, and go to market with data-backed decisions faster.
C5i’s solution is designed to integrate seamlessly with your existing cloud ecosystem, ensuring smooth, safe, and scalable deployment in your environment. We consistently augment the quality of our LLM-based responses by fine-tuning our base models with your historical survey data and further enriching them with consumer-generated responses on public forums. We also offer comprehensive support and training to help your teams get the most out of our GenAI-powered concept testing tool.
Key Benefits for Brands
Speed
Obtain insights in a fraction of the time taken by traditional survey methods.
Cost-Effectiveness
Reduce the cost of concept testing by leveraging synthetic data.
Scalability
Easily scale your testing across multiple concepts, product categories, audiences, languages, and markets.
No Privacy and Compliance Challenges
Synthetic data-based solutions completely eliminate privacy and compliance issues.
Truly DIY
Easy to use, (pre-set) menu-driven interface is accessible even to users without research knowledge. Automated data analysis and downloadable reports, including significance tests and custom charts, further make it easy to access insights.
Flexibility
Customize questions and reporting formats to meet the varying needs of different organizational roles, from succinct overviews to detailed analyses.
WHITEPAPER
Synthetic Concept Testing: Revolutionizing Product Development with Generative AI
